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BBC iPlayer use boosted by viewers watching on tablets and mobiles

There was a 177% year-on-year increase in the use of mobiles and tablets to watch shows on the iPlayer, according to BBC figures published on Thursday. Mobile and tablets accounted for more than a...

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MediaPost Publications Programmatic Trading Soars, More Concentrated Among...

The volume of biddable media inventory being traded in the RTB marketplace doubled during 2012, according to the latest installment of the RTB Marketplace Tracking Report being presented by Accordant...

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Mobile ads just won’t cut it anymore

Ultimately, we’re chasing attribution. Brand managers and advertisers want to know their media spend is being allocated efficiently and want to know that it is actually driving consumers to buy the...

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Mobile RTB Overcame Holiday Concerns with a Strong Q4

Mobile advertising gained steam in Q4 thanks to increased interest from advertisers and consumers during the holidays, according to recent data and reports from several mobile advertising platforms. As...

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The Adfonic Global AdMetrics Report for Q4 2012: Tablets are hot, but Android...

The Q4 2012 Global AdMetrics Report showed that tablets steadily gained share of mobile ad impressions throughout the year, reflecting trends seen across the mobile industry, while Android tablets and...

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Why The RIM Share Price is Headed Up - Forbes

Analysts are talking up the RIM share price after a depressing run for the Canadian phone maker. But something else is going on. While the press and analysts were burying RIM, its popularity was...

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INFOGRAPHIC: Adfonic Global AdMetrics Report Q4 2012 | Adfonic Blog | Smarter...

Each quarter we release our Global AdMetrics Report to give insights into what is driving the mobile advertising market, looking at platforms, devices, verticals, channels and demographics. There’s...

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Real time bidding for dummies

Automated online ad trading, better known as real time bidding, promises to revolutionise the way we advertise online. While its complex technical jargon may give the strongest mind a headache, no-one...

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10 Predictions For The Mobile Industry In 2013 - Forbes

As we enter 2013 it’s only fitting to present a few predictions for the sector that’s become as important to established tech as technology itself to the makers of cars, consumer goods and services....

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Mobile advertising revenue forecast to top $11.4bn this year

The latest survey of global mobile advertising revenue conducted by Gartner has found that revenue is forecast to top $11.4bn in 2013, up from $9.6bn in 2012. What’s more this is expected to be merely...

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'Lack of understanding' still holds back mobile spend | News | Marketing Week

A “lack of understanding” on mobile among both agencies and brand-side marketers is still the largest hurdle to bigger mobile advertising budgets according to the latest IAB study.Adfonic's insight:As...

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Is Mobile RTB a Mirage?

The next frontier for programmatic ad buying, you’ll often hear, is mobile. Then again “mobile” is the default answer these days for pretty much any “what’s next” question.Adfonic's insight:This is...

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Why can’t you do mobile advertising like online?

This is a question I’m often asked. It’s a valid one, because after all, mobile and online are superficially similar: they’re both digital, they’re both viewed on a screen, and they’re both...

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Super Bowl Sunday mobile advertising: more during the day, less during the...

American sports fans love their facts and figures, and the Super Bowl is full of them: over 100 million viewers in 185 countries, broadcast in 30 languages, with to date 3,581,385 Super Bowl attendees....

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Is Mobile Phoning It In?

Anna Bager is vp and gm for the Interactive Advertising Bureau's Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad units...

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Mobile advertising: Q&A with YuMe's Ed Haslam

The firm's vice-president explains why screen fragmentation means that brands should run multi-screen campaignsAdfonic's insight:The best way to explain tech is through analogy and metaphor, and Ed...

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Advertising Growth Shows That for Many, Tablets Are the PC | Wired Business |...

As if PC sales weren't bad enough, tablets are rapidly replacing notebook and desktop computers as the ad platform of choice.Adfonic's insight:Many issues are raised here: will the new devices such as...

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2013 Mobile Trends For Marketers - Forbes

In advance of Mobile World Congress, I revisited our 2012 mobile trends predictions with my colleague Julie Ask and we found that all of them are still evolving and relevant in 2013.Adfonic's...

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"It’s a massively fragmented market and is still evolving fast" - Nancy...

Nancy Cruickshank, launch CEO of mobile start-up Weve and founder of Myshowcase.com, shares her thoughts on mobile marketing with The Drum’s Jessica Davies.Adfonic's insight:Weve has a lot of data, and...

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Adfonic processes 50,000 mobile ads per second with SQL architecture

Mobile advertising firm Adfonic serves 50,000 ad impressions per second for clients on smartphones and tablets. SQL, MySQL and NoSQL all play a partAdfonic's insight:Our very own CTO Wes Biggs talks...

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